Swell aims to take the headache out of planning the perfect surf session. Instead of relying on scattered tide tables, ever changing wave reports, and lo-fi webcams for condition reports, surfers can use Swell to find a beach with conditions that are ideal for their preferences. No more guessing.
Initially, Swell started with many extra features such as a gear locker and beach reviews. However, after flowcharting and wireframing, it became clear that the user could benefit more from a streamlined experience that allowed the power of the personal preference tool to shine.
Throughout the design phase, clarity and ease were put at the forefront. When using the app, the user's number one priority is getting in the water; I wanted to make sure that nothing stood in the way of that. Thus, information is large, bold and aided by quickly recognizable icons. In addition to the app, a responsive download page was created as a companion.