Tweed Ride

Tweed Ride is an annual bike ride in which participants dress in costume from the 1920s and 30s and ride throughout Washington, D.C. In a nod to the time period of the event, I approached the all of the collateral items as modern-day broadsides. This approach allows the humorous original copy to take a central role, keeping with the jokingly formal tone of the event. Additionally, the original photography helps to showcase the "look" of Tweed Ride -- arguably one of the most important parts of the event.